What is the Relationship Between Marketing and Magic?

Different Ways of Using Illusion

What is the relationship between marketing and magic? That’s a big question isn’t it? Needless to say I’m exploring this query of course because my name is Marketer Magician. When I ask myself why I was drawn to both marketing and magic I’d have to say that the connection does have to do with illusion. Illusion though used in different ways.

One is Not a Trick and the Other Is

For the marketer illusion is hopefully, actually, an amplifier, using the tricks of illusion to make larger the truth of the product being sold. If someone sees the illusion of a product that is not aligned with honesty and sincerity, when they actually maker their purchase and try the item, it had better be everything promised. If not, it was just a trick getting them to buy the merchandise.

“Marketer” and “Magician.”

On the other hand, illusion for magicians is the result of trade secrets used by her or him to make something that defies science happen. So the magician hides behind illusion while the marketer brings for the truth using similar tools. On a side note regarding science, it is interesting how it evolves and soon things that were tricks of the magic trade are commonplace in the world of technology. That’s why many magicians move toward mentalism. Because there still is one big mystery which is the mind. And in the end the Marketer side brings forth the truth to the mind of the buyer and the Magician displays the tricks of the mind. Both using illusion in different ways. That is what Marketer Magician is all about!

I Wanted a Dick Tracy Wristwatch

Not Exactly What I Wanted

As a kid magician I used to love television. I thought it was great. viewing it was thing closest to having a TV wristwatch like the cartoon character Dick Tracy. I didn’t become a junior conjurer until I was 8 years old, but at 6, I asked for a Dicky Tracy TV watch for Christmas. Unfortunately, that year all I got from Santa was a bow and arrow set. Needless to say I was very disappointed and never touched the Kris Kringle gift.

Looking in a Mirror

When I did officially become a kid magician at age 8 I had not given up on getting a watch like Mr. Tracy. Though, I had long ruled out ever receiving such an electronic device from the heavy man in the red suit. Magic became my obsession and one of the ways I coped with my childhood. I used to devour every library book I could get at  793.8. and inundated myself with legerdemain effect after legerdemain effect. My mirror became my friend as I practice and practiced and oh yes, practiced.

My Influences

Now all these years later at 58, I have returned to magic and reawakened my dream of the Tracy vid wristwatch. I know, I know, there’s the Apple Watch, but as of this writing, it does do FaceTime but only with audio, that might as well be a regular phone guy. But long I go I switched from Apple and am now more of an Android guy anyway. Influenced by the video watch desire and having returned to conjuring,

Here Comes Marketer Magician

I created the Marketer Magician character that is really a mix of the two ideas: video and marketing meets magic. I have already performed a mentalism trick publicly that got a good response from the audience. I invented this effect and now can invent many more. Tracy’s wrist candy is still in the back of my mind as I venture forth with the Marketer Magician persona.